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Tuesday, September 30, 2014

8 Tips For Content Marketing

Posted on August 28, 2014 by Nancy Badillo in  with 0 Comments

New Rules of Content Marketing
 #1 Content Keywords Stuffing
Excessive keyword use in the body text of a page is one of the clearest overly optimized signals on page. There is a fine line between being sure to use your keywords often (which is good) and using them too often. In general, once the text starts to read poorly it is too much.
Keyword stuffing is considered to be unethical search engine optimization technique, which leads to banning a website from major search engines either temporarily or permanently.
#2 Finding Your Brands Voice 
A brands tone of voice should be distinctive, recognizable, and unique. Your voice creates a culture that your customers will recognize and relate to. Defining a brands voice can be daunting, but its an important step if you want to connect with your customers on a human level.
#3 Gaining Trust
Communicating transparency will help you earn the trust of your prospects. Effective transparent content from your company will strengthen existing relationships with customers. Companies who engage their currents customer base through regular content updates is much better positioned to upsell those customers to new products or services as they are released.
#4 Proven Ways To Get More People Buying From You
Having your idea expressed in different formats makes the easier to find. Remember, it isn’t just about Google anymore; the potential customer could just as easily come across your business while searching through LinkedIn or YouTube, or asking about recommendations on Facebook.
 #5 Writing Killer Headlines
A unique and effective print marketing campaign is able to grab the attention of consumers and prospects by just having great headlines. If you don’t have a good headline, you will not be noticed, assigned, read, retweeted, clicked on, or liked. Headlines are everything if you can’t quickly engaged people with your headline.
#6 Use The News
Turn the news into blog content your customers can use. To attract and keep attention in todays information rich landscape, its important to keep sharing new content with your audience. I encourage companies to published blog post weekly.
#7 Don’t Just Post, Engage
Ask your audience questions. It provides engaging content for fans and creates an image for your business as a knowledge information source.
#8 Build Content From Ongoing Plan
One of the toughest things about effective content marketing is coming up with a continual stream of interesting thoughts, ideas, and marketing prices. As anyone who’s ever faced a term paper on a deadline knows it’s incredibly difficult to sit down in from of a blank screen and generate pieces that are fresh and interesting day after day.
Began by deciding what kinds of topics your audience cares about, and how you can make those tie into your business or expertise. Then think ahead and decide what sort of subjects to address, what kind if format you want for each one, when they’ll need to be posted, and so on.
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
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About Nancy Badillo

I have a vast background in PPC and SEO. The site will be updated with my most recent post on web marketing, PPC, SEO, and Online Marketing Tips.
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