U.S. zip codes were designed in 1963 to tell USPS how to sort your mail — but now they might tell others how you live your life.
Software company Esri’s Tapestry Segmentation project has combined U.S. Census demographic data with marketing data to offer a picture how we live — whether you’re spending Saturdays in line for the opera or for government assistance, or if you’re getting takeout from Chick-fil-A or Whole Foods.
All you have to do is enter your zip code to receive your postal code horoscope. You can also look up zip codes of places you’d like to visit, relocate or expand your business. In an age of big data, there’s seemingly no end to what the boundless flows of information can tell us — everything from who we want to sleep with to when we’ll discover alien life.